Digital
Transformation
Festival


16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
31 Mar 09:00 GMT / 05:00 EST

How is Pizza Hut leveraging tech to enhance customer experience?

FEATURING
Sonoo Singh
Associate Editor at The Drum
Beverley D'Cruz
Chief Marketing Officer at Pizza Hut, UK & Europe

Iris' first Suzuki creative sees Gogglebox celebs switch out a sofa for a park bench

Creative agency Iris has run its first work as Suzuki's lead UK agency, a series of idents on Channel 4 tying in with Celebrity Gogglebox pairing unlikely celebs Joey Essex and Debbie McGee.

The Japanese car brand created a series of eight idents featuring Essex and McGee riffing off about the best bits of the Suzuki Swift in 15-, 10- and five-second spots.

Megan Norton, partnerships manager at Suzuki, said: “The Gogglebox audience is the perfect fit for the Swift. As the first series performed so well it made complete sense to continue the campaign, this time with a little added glamour.”

Added Iris London executive creative director David Prideaux: “Joey and Debbie are a formidable partnership. They’re very funny and the perfect foil for Suzuki’s partnership with Gogglebox”.

The idents aired Friday 14 June on Channel 4 at 9pm. 7 Stars handled the media.

Vote the campaign in The Drum's Creative Works below.

Overall Rating
5/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.