Iris' first Suzuki creative sees Gogglebox celebs switch out a sofa for a park bench
Creative agency Iris has run its first work as Suzuki's lead UK agency, a series of idents on Channel 4 tying in with Celebrity Gogglebox pairing unlikely celebs Joey Essex and Debbie McGee.
Gogglebox and Suzuki partner
The Japanese car brand created a series of eight idents featuring Essex and McGee riffing off about the best bits of the Suzuki Swift in 15-, 10- and five-second spots.
Megan Norton, partnerships manager at Suzuki, said: “The Gogglebox audience is the perfect fit for the Swift. As the first series performed so well it made complete sense to continue the campaign, this time with a little added glamour.”
Added Iris London executive creative director David Prideaux: “Joey and Debbie are a formidable partnership. They’re very funny and the perfect foil for Suzuki’s partnership with Gogglebox”.
The idents aired Friday 14 June on Channel 4 at 9pm. 7 Stars handled the media.
Vote the campaign in The Drum's Creative Works below.