The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Advertising Suzuki Channel 4

Iris' first Suzuki creative sees Gogglebox celebs switch out a sofa for a park bench


By John McCarthy, Opinion editor

June 17, 2019 | 2 min read

Creative agency Iris has run its first work as Suzuki's lead UK agency, a series of idents on Channel 4 tying in with Celebrity Gogglebox pairing unlikely celebs Joey Essex and Debbie McGee.

Gogglebox and Suzuki partner

The Japanese car brand created a series of eight idents featuring Essex and McGee riffing off about the best bits of the Suzuki Swift in 15-, 10- and five-second spots.

Megan Norton, partnerships manager at Suzuki, said: “The Gogglebox audience is the perfect fit for the Swift. As the first series performed so well it made complete sense to continue the campaign, this time with a little added glamour.”

Added Iris London executive creative director David Prideaux: “Joey and Debbie are a formidable partnership. They’re very funny and the perfect foil for Suzuki’s partnership with Gogglebox”.

The idents aired Friday 14 June on Channel 4 at 9pm. 7 Stars handled the media.

Vote the campaign in The Drum's Creative Works below.

Suzuki: Suzuki. Making life more fun with Celebrity Gogglebox by iris

By Suzuki

Overall Rating 5/5

Vote now
Advertising Suzuki Channel 4

More from Advertising

View all


Industry insights

View all
Add your own content +