Declining social reach to be explored at Manchester event

Social media marketing agency Social Chain is heading to Manchester on Friday of this week (21 June) to host its latest Make Social Great Again event. The session aims to explore the reasons behind a general decline in organic reach on leading social channels.

Mike Blake-Crawford of Social Chain.

Recognising the declining organic reach of social media despite the increased competition to retain customers, Social Chain's strategy director Mike Blake-Crawford will use the event to lay out the new rules of social media marketing and reveal how marketers can cut-through the competition in 2019.

Blake-Crawford said: "All marketers are keen on driving real conversions, but rather than make content for content's sake, marketers need to create work that people will remember. I truly believe in the power of social, but to me social media marketing is more than simply writing a witty tweet - it's about testing boundaries, delighting viewers and to use one of my favourite phrases 'breaking the newsfeed'!

"What makes great content? What exactly is it that makes people stop scrolling, sit and engage with a brand's social media profile?

“Social media has empowered brands, providing an opportunity to communicate with consumers in a way that traditional media could never provide. The challenge is doing this effectively, and this is the challenge which defines my day to day professional life.”

For more details on how to attend, click here.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.