Absolut Vodka, Accenture Interactive, Wimbledon - Meet The DADI Awards 2019 Judges
The Drum DADI Awards are on a mission to share the best practices, companies and people in our industry with our readers to help them make better decisions. Our best in class judges will help us do just that.
This year our panel includes experts from: Accenture Interactive, Absolut Vodka, Tealium, Hiscox, Philips, AnalogFolk, IBM Interactive Experience, Wimbledon, The European Tour, Lego, The Trade Desk, British Airways, HSBC, WWF UK, Unilever, CNN and RFRSH.
Following is a breakdown on five of our stellar judges:
Accenture Interactive
Lisa De Bonis
managing director
De Bonis recently joined Accenture Interactive, with responsibility to drive experience strategy and deliver the best brand experiences for clients in the Communication, Media and Technology industries. She was the brand strategist for Egg Credit Cards, Orange, Coke and Miller Genuine Draft at Mother many moons ago, then co-founded digital creative agency Work Club in 2007. After Havas London acquired Work Club in 2014, De Bonis became the agency's executive digital director, lead global strategy for GSK's consumer health care brands and was part of the UK leadership team across the creative and media group.
I became a judge for the DADI Awards because we can always be inspired to do better.
Absolut Vodka
Stephen Brown
global marketing manager
Failed copywriter turned global marketeer. Brown spent his first decade learning the trade across various London agencies, finalising in leading global production company UNIT9 across EMEA. Now living beyond the wall in Stockholm, Sweden; where he leads all content creation.
I'm honoured to be joining the DADI Awards jury, it has been a must-watch since I entered the industry. Truly judging MODERN creativity, that is focused on how our core consumers actually behave. I'll be looking for entries that are behaviour changing. More than gimmicks are easy emotional pulls. Concepts that change how people think and act.
The AELTC, Wimbledon
Alexandra Willis
head of communications, digital and content
Willis has achieved industry-wide recognition in her use of technology to transform the perceptions of a traditional brand in her role at Wimbledon, building an award-winning digital and communications strategy that is at the heart of the long-term future of the brand. Through the combination of a content-first, platform second approach, a data-led audience strategy, and placing value on consistent innovation as well as continuous evolution, Alexandra has led Wimbledon to become one of the most well-respected digital brands in sport.
Having agonised over writing award entries for more hours than I could dare to admit, I fully appreciate the energy and effort that goes into every submission, made even more exciting by the vast breadth of possibilities and opportunities that exist in the digital space today. I very much look forward to learning more about the ways in which digital is thriving among all of our industries as we go through the judging process.
RFRSH Entertainment
Leo Matlock
head of commercial solutions and strategy
Matlock is the head of commercial solutions and strategy for RFRSH Entertainment, a leading esports organisation who create, own and operate world-class esports teams and tournaments. His commercial background was developed within traditional sports, heading up new business for Envision Virgin Racing Formula E Team, and before that securing new sponsors for The English FA across the England Football Teams, The FA Cup and grassroots football. Leo is also a board member of World at Play, a charity who use sport and play to educate and empower vulnerable children and refugees in Eastern Europe and Africa.
I'm really excited to see how far the needle has moved in a world which moves at such a lightening pace it's hard to keep up, let alone lead. I'll particularly be looking out for how innovative thinking and sharp execution have weaponised platforms in new ways or to achieve remarkable results.
Analog Folk
Ete Davies
managing director
Davies is managing director for AnalogFolk London with over 15 years' experience working at some of the UK's top digital agencies including AKQA, Tribal DDB, Modem Media (Digitas) and SixandCo. He's gained experience across varying sectors from financial services, to technology, retail, health, FMCG and automotive; leading and working across innovative and award-winning projects ranging from global digital campaigns to business transformation, as well as digital products, platforms and services.
The DADI's have long been the benchmark for the most exciting and innovative work in the digital industries, I feel very privileged to have been asked to be a judge and I'm particularly keen to see the ideas which combine emerging technology, with imagination, to influence culture or change behaviour.
Check out the full judging panel here. To receive a discounted rate on your submission to the awards, enter before June 21.
Headline sponsor of these awards are UKFast