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Marketing WWF News

WWF tours nature phone box to ring a climate crisis warning


By John McCarthy | Opinion editor

June 16, 2019 | 3 min read

WWF has developed a British phone box that’s been taken over by nature and wild natural plants with the intention of touring it throughout England to encourage the public to speak out on the climate crisis.


WWF nature phone box tours England

From Wednesday 19 June, the travelling nature phone box will great city commuters with flowers and bird song, and through its earpiece, a message about the climate crisis looks to motivate action. The same message will be delivered to politicians.

The work from Undercurrent visits Brighton 19 June, Manchester 21 June, Leeds 22 June and Birmingham on 24 June, coming to London 26 June to help lobby the government for changes in climate and environment policy. From it, it will look to collect messages about why members of the public are demanding politicians act on the climate crisis.

Fanny Calder, director of campaigns at the WWF, said: "Our travelling phone box will allow people to record personal messages telling MPs what they feel about the catastrophic loss of wildlife in the UK and the looming climate crisis."

The body notes that global wildlife populations have plummeted by 60% in the past 40 years and the phone box looks to "inspire the public to think about a future Britain where nature can be restored and demand action to achieve this".

According to the UN, we only have 12 years left to limit climate change disaster. It comes post-Greta Thunberg climate crusade, after The Guardian changing its language on climate change to better illustrate the scale of the problem, and after activist group Extinction Rebellion told ad land that they have the power to change the world for the better – and if they don’t people may turn on them.

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