Tic Tac is looking to cause a stir with the "freshest gift ever" - Cufflinks x Tic Tac, its move into men's fashion. The customized pair of cufflinks are to be fitted to hold Tic Tac mints in a capsule to "keep your dad's breath as fresh as his style all day long".
The handcrafted, polished white gold pieces come as a limited-edition and can only be won in a social media competition and comes in an inscribed, personalized box. It urges dads to switch out the colour of their Tic Tacs to match their outfit.
The competition runs from 16 June through 23 June with only one set of cufflinks on the table. To enter, Instagram users must use the Tic Tac cufflinks Giphy sticker and strike a fresh pose tagged @tictacusa or @tictaccanada.
The work was created by ad agency Laundry Service in partnership with its production arm, Cycle.
Watch the teaser below.