10 questions with... Carla Heath, managing director of Whippet

In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 Questions are put to the managing director of creative agency Whippet, Carla Heath.

Carla Heath of Whippet.

What was your first ever job?

Shifting mail sacks for the Royal Mail on a night shift. It’s where I got my guns.

Which industry buzzword annoys you most?

‘Romancing’ when it comes to promoting products. We once had a client ask us to ‘romance the granola’. Where does it end…?

Who do you find most interesting to follow on social media?

David Lloyd, wildlife photographer (the job I want in my next life).

Highlight of your career (so far?)

It’s got to be bidding and winning to name an Eddie Stobart Truck at a client charity do. The certificate is still proudly framed in our loo at the studio.

What piece of tech can you not live without?

My Fitbit - I’m not cool enough to have an Apple Watch.

Who or what did you have posters of on your bedroom wall as a teenager?

Duran Duran - I was totally in love with John Taylor. Still am!

In advertising, what needs to change soon?

Creative pricing and the outdated approach to costing on resource time as opposed to the value of a project.

What is (in your opinion) the greatest film/album/book of your life?

The original Willy Wonka and The Chocolate Factory film with Gene Wilder.

Which industry event can you not afford to miss each year and why?

Retail Expo. Hands down the one event where you get the best feel for what the future of retail will look like.

What's the best piece of advice you have ever been given?

Always regret something you’ve done, rather than something you haven’t.

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