Technology Fifa Fifa Women’s World Cup

Twitter partners with SBS to create live programming for Women's World Cup


By Danielle Long | Acting APAC Editor

June 14, 2019 | 3 min read

Twitter has partnered with SBS to produce a live show and a raft of exclusive content for the Fifa Women’s World Cup in France.

Fifa Women's World Cup

Australian fans can watch live action from Women's World Cup on Twitter via deal with SBS image:FIFA

The show, #WorldGameLive, will be livestreamed on Twitter every day and feature match highlights, recaps and previews of match action, as well as featuring the best Twitter highlights.

Fans who follow @TheWorldGame on Twitter will also have access to near-live video clips as well as highlights, interviews with players and coaches and press conference clips throughout the tournament.

Twitter has also launched dedicated event pages and a special emoji to support Australia’s Matildas team.

The near-live clips will be sponsored by Visa, TAB and Defence Force Australia.

The partnership follows last year’s collaboration between SBS and Twitter for the Fifa World Cup, which saw SBS broadcast the #WorldGameLIVE show and video highlights, with the content attracting 1.5 million views.

Ken Shipp, director of sports at SBS, said: “Our partnership with Twitter means we can extend our broadcast experience beyond TV to create exciting experiences for fans. We received positive feedback from our partnership with Twitter last year following our men’s World Cup partnership, and know Australians are just as keen for content for this year’s tournament.”

Angus Keene, head of revenue partnerships at Twitter Australia, added: "The sporting community continues to grow on Twitter and we know Aussie fans are hungry for World Cup content. We’re excited to partner with SBS to continue to shine a light on some of Australia’s best female athletes and offer advertisers a new channel to reach a passionate audience when they’re most receptive.”

Technology Fifa Fifa Women’s World Cup

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