The chair of The Drum Network’s South West group has highlighted ‘collaboration’ between local agencies as key to the success of the region and promised to provide more opportunity for SW agencies to come together to discuss the latest industry issues.
Mette Davis of Our Agency Value believes The Drum Network’s SW Group can be pivotal drawing on the combined strength of the local marketing agency sector. Explaining her own motivation for chairing the group, Davis said: “The Drum offers some great services and events, but until now there has been little for the South West, which is a growing hub for agencies and creativity.
“While the South West is gaining momentum and some agencies are really making a name for themselves, we still have work to do raising awareness of the expertise in the area. Attracting and retaining talent is another challenge, with a more limited pool of creative and strategic skills available than the South East.”
Davis continued: “We'll be running regular events, bringing agencies together to discuss specific challenges they are facing, and working together to solve them. The agencies will define the agenda and we will work with them to build a community.
The SW group’s next breakfast event takes place on 3 July and focuses on the client/agency relationship.
A panel of speakers including Steve Edwards, chief marketing officer at UN Women; Nada Matti-Leighton, marketing and strategy director at Sawdays & Canopy & Stars; and Richard Price, formerly chief marketing officer at Brittany Ferries will share their first-hand experience and thoughts on how to create more fulfilling partnerships. Attendees can then take part in breakout discussions to help solve real-time challenges for members.
Davis said: “We feel agencies need both support and the opportunity to work together to solve industry challenges. Agencies in the SW tend to be much more collaborative and generally friendlier, partly due to their size and specialist skills. They will partner with like-minded agencies who have complementary skills.”
More details on the event and of The Drum Network’s South West group can be found here.