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Technology Cannes Lions The Drum Arms

The Drum Arms in Cannes 2019 with Diageo, BT, P&G, Mars, Unilever, GSK, Ladbible, Disney


By Dani Gibson | Senior Writer

June 14, 2019 | 4 min read

Cannes Lions 2019 is here and The Drum Arms is ready to entice you with four days of panels, pints and a host of other events.

brands cannes 2019

The Drum Arms in Cannes 2019 with Diageo, BT, Mars, Unilever, GSK, Pandora, Ladbible, Disney

The Drum Arms will be your one-stop shop for when you need a break from the hustle and bustle of Cannes Lions, at the Morrison’s Lounge, 10 Rue Teisseire, 06400 Cannes from 17 June to 20 June.

A whole host of brands will descend upon the pub and our various other locations including the FCB boat and the Dentsu Aegis Network Beach House.

Kicking The Drum Arms on Monday 18 June will include GSK, Pandora and Procter & Gamble who will discuss is the future of brand-side media.

Others dropping by to The Drum Arms include: The Sunday Times and The Guitar Social.

On Tuesday, industry visionaries from Hulu and Disney will explore how the shift to direct-to-consumer streaming services will impact marketers. Join us after lunch where Jane Wakely, chief marketing officer, Mars Petcare and Dinara Bekmansurova, global senior brand director Dove, Unilever will discuss if a brand's purpose really impacts sales.

Make sure you wake up ready and raring to go on Wednesday 19 June and join Mastercard and WFA as they share results from the largest voice commerce research conducted to date focused on users thoughts and experiences of voice assistants.

Ladbible will make an appearance on the 'How to use entertainment in advertising' panel at 2pm followed by Mercedes-Benz Cars, Diageo and BT at 4:15pm exploring what makes the the marketer of the future.

We'll be winding things down on Thursday by looking at how we ensure brands continue to support women’s sport after summer. Panelists include Benny Bonsu, head of women's sport, GiveMeSport, Bex Smith, global executive director of the women's game, Copa90, Misha Sher, worldwide vice-president, sport and entertainment,MediaCom, Paul Reynolds, managing director and partner, Massive Music and Laura Froelich, head of US content partnerships, Twitter.

Other panels will include experts from Vice and Heat.

The Drum Arms is just minutes away from the Palais des Festivals, the heart of the creative festival. It’s wowed audiences around the world with the likes of sessions with Sir Martin Sorrell and Unilever’s superstar marketer Aline Santos and we are ready to brew up some magic again in Cannes. There will be some surprises in store!

Technology Cannes Lions The Drum Arms

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