Sportswear brand Nike is throwing its weight behind the Women’s World Cup with a custom in-store activation and digital tool designed to enable fans to produce personalised posters of themselves as a football star.
Flagship stores in London, Paris, Berlin and Amsterdam will all participate in the experience, supported by an online tool at Nike.com for those unable to get to their nearest store.
Delivered in partnership with Unit9, specialists in technology-driven marketing innovations, the campaign invites participants to step inside a bespoke booth from where they can have their photograph composited against a backdrop of cheering crowds.
Further personalisation is made possible with the inclusion of individual straplines with the resulting visual presented as an A2 print and digital copy.
Unit9’s managing director, Rosh Singh, said: “We always enjoy working direct with Nike on in-store activations because it gives us a chance to unite all our multidisciplinary skills. But it’s particularly satisfying to contribute to a campaign that inspires and empowers our next generation sporting talent, particularly female athletes.”
The most impactful posters will be showcased on a display board at Piccadilly Circus on Sunday (16 June).