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Gordon Young
Editor-in-chief at The Drum

Huawei users suddenly issued lock screen ads from

Intrusive promotions for the likes of have been appearing on affected devices in recent days

Crisis-hit Chinese technology giant Huawei is now facing a backlash of its own devising with the apparent emergence of lock screen adverts on some of its phones.

Intrusive promotions for the likes of have been appearing on affected devices in recent days according to reports, with numerous models impacted.

The ad space in question is the phone’s magazine unlock feature which enables users to select a rotating set of images to appear on their lock screen. This functionality from Huawei appears to have spotted a revenue making opportunity.

Angered Huawei owners have been taking to Twitter to share screengrabs of their offending lock screens in a search for answers but thus far both Huawei and are remaining tightlipped.

Thus far the only recourse people have is to manually select and delete the individual images or by changing the lock screen image to ensure it is not from the default selection.

The business has not issued a statement on the matter.

In recent weeks, business partners such as Google and Facebook have distanced themselves from the brand amid new sanctions imposed by the US government.

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