There are some moments in time that lend cachet to the people who were there for it. Some truly iconic occurrences that lead the people present to say “I Was There” whenever it was mentioned. Major political events, protests, sporting events, and the launch of an iconic ad; they all confer that privilege.
The Drum’s ‘I Was There’ event is returning to Cannes this year by popular demand, featuring insights and reflection from a panel of industry veterans who are able to share the inside story behind some of the world’s most iconic ads - and what they tell us about the purpose and mission of advertising. Sponsored by Adobe Stock, whose Visual Trends Report contains insights into what makes moments visually iconic, the session could very likely turn into an ‘I Was There’ moment in its own right.
Panellists including Piyush Pandey, chief creative officer, Ogilvy worldwide; Karin Onsager-Birch, chief creative officer, FCB West; Rei Inamoto, former worldwide chief creative officer, AKQA; Eduardo Maruri, CEO, Grey Europe; and Chris Duffey, Strategic Development Manager, Adobe will tell their tales during the panel and the happy hour afterwards in The Drum Arms.
Duffey said: “Iconic Brands and Creative in today’s landscape must not only stand out but must stand for something. Purpose and value undeniably drive growth and elevate propositions above commodity status.” To hear more from Duffey and the rest of the ‘I Was There’ panel, reserve your place here.