The 2019 Cannes Lions Festival of Creativity, owned by Ascential, has recorded a bumper haul of award entries; driven by the launch of several new categories and the emergence of China and India as serious contenders.
In all, the competition has revealed that some 30,953 entries were drawn from 89 countries during a year in which The Creative Strategy Lions and Entertainment Lions for Sport emerged for the first time, drawing 848 and 702 submissions respectively.
Numbers were further boosted by a healthy turn-out from China and India, where entries rose by 5% and 8% respectively as well as The Creative Effectiveness Lions, recognising the creative risks being taken by brands, surged by 34% over the year.
Momentum was maintained primarily from bread and butter categories such as The Film Lions, now in its 66th year, which recorded a 29% increase in entries while the Creative eCommerce Lions jumped 12%.
Cannes Lions managing director Simon Cook, said: “The definition of creativity is evolving alongside the industry. The reframing of the awards in 2018 resulted in distinct, discipline-specific pieces of work winning Lions in their respective tracks. We saw the highest standard of creative work emerging across the full spectrum of creative disciplines from a diverse mix of approaches, people, and perspectives. As the industry continues to shift, we look forward to seeing how these emerging creative disciplines and specialisms create new impact for clients.”
Winners will be announced throughout the festival between 17 and 21 June but in the meantime YouTube has compiled a list of its own documenting the most popular ads of the past 12 months.
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