Uber Eats' French League sponsorship rebrand courts mockery from fans
A move by Uber Eats into the French league as an official sponsor has sparked a wave of derision from fans following a rebranding of the country’s top flight division to 'Uber Eats Ligue 1',
The appetising name change will be introduced ahead of the 2020/21 season putting the league on a similar footing to its counterparts down at Ligue 2, where Domino’s Pizza is lead sponsor.
Confirming the two-year agreement Didier Quillot, executive director of the Ligue de Football Professionnel, said: "We are very proud to be able to count on Uber Eats support, a major global brand, to support the development of the French championship.
The appetising name change will be introduced ahead of the 2020/21 season
"From next season, Uber Eats will be present on visibility devices and will reserve some surprises in terms of activations.”
The tasty tie-up has set more than stomachs rumbling however with many social media users expressing surprise at the fast-food gold rush.
Ligue 1 have confirmed that home delivery platform, Uber Eats, becomes their new naming sponsor from the 2020-2021 season
The French Ligue 2 is sponsored by Domino's pizza
Before you know it, the third tier will be sponsored by KFC pic.twitter.com/yMDWP9kIGI
— ODDSbible (@ODDSbible) June 12, 2019
When you hear Ligue 1 will be called 'Ligue 1 Uber Eats' starting in 2020/21...
— 888sport (@888sport) June 12, 2019
Uber Eats has already raised hackles among creatives with its decision to showcase the brand using a bland paper bag and vacant male model.
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