Sky has redoubled its commitment to broadening the diversity of its in-house creative teams by forging a new partnership with inequality campaigners Pitch to invite underrepresented young people to join its ranks.
To achieve this the pair have launched 'Pitch Our Stories', an initiative which will task youth leaders across London as well as organisations such as The Prince’s Trust to encourage young people to produce a short piece outlining who they are to Sky.
Conceived as an alternative to a formal CV the approach seeks submissions in the form of smartphone clips, short biographies and podcasts as a means to broaden the talent pool available to Sky, with hopefuls given access to its recruitment and early careers teams to match up individuals with specific vacancies.
Sky’s chief marketing officer Luke Bradley-Jones said: “If we want to stay at the cutting edge of creativity it’s essential that we ensure we have the broadest perspectives and points of view possible within the marketing team, and that’s what our diversity and inclusivity programme will achieve.”
Pitch founder Sherry Collins added: “It’s really refreshing to be working with an organisation as large as Sky to implement a programme that will result in real opportunities for young people, who otherwise have very little chance of getting into the creative industries.”
Earlier this week, The Drum took a tour around Sky Creative Agency to see how the UK's largest in-house ad agency came to be.