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Premier League enlists FCB as lead agency to raise visibility of community work

The Premier League appoints FCB Inferno

The Premier League has appointed FCB Inferno as its creative agency after it put the account up to pitch in January.

The account was won by RKCR/Y&R back in 2016, however, VMLY&R chose not to repitch for the account this time.

FCB Inferno will work closely with the League to bring more visibility to its work with communities, both locally and globally.

The programmes range from Premier League Primary Stars, a primary school focused education initiative, to Premier League Kicks, a project that engages tens of thousands of people in areas of high needs.

FCB Inferno has been brought on to highlight the impact the Premier League has within communities and to give greater visibility to the positive work it does.

Discussing the appointment, the Premier League's head of sales and marketing, Will Brass, said: "We’re entering an exciting phase of our development, as we continue to build on the clean brand positioning that was created in 2016.

"As one of the most popular sports competitions in the world, we are aware of the influence and responsibilities we have and are determined to continue to use that influence as a force for good.

"FCB Inferno offers both brave thinking and an innate understanding of our unique positioning, and we are excited to see how we can work together to amplify the positive contribution that the Premier League makes."