Arsenal signs on Vbet as official betting and gaming partner

Under the terms of the deal, Vbet will become a presenting partner of The Breakdown, a popular social video hosted by ex-Gunner Adrian Clarke which provides tactical and statistical analysis of past games.

Arsenal commercial director, Peter Silverstone, said: “Innovation is a key part of what drives us at Arsenal, so we are excited to partner with such a forward-thinking, global brand. We look forward to working with them to create unrivalled content and provide exclusive offers that we know our supporters will enjoy.”

Vbet founder and chief executive, Vigen Badalyan, added: “By building our own software and doing everything in-house we can offer supporters an innovative, easy and safe experience that has responsible gambling at the heart of the brand.

“We're great admirers of Arsenal’s tradition and this partnership is a key part of our long-term strategy. Vbet will bring the next generation of gaming direct to the Arsenal fans with great products and exciting promotions.”

A close relationship between the sport and gambling firms has raised eyebrows, with many clubs remaining coy about the financial relationships they have fostered with global betting brands.