US Creative Work of the Week: American Lung Association has a ‘Vape Talk’ with teens

The Drum’s readers clearly like important causes such as keeping teens healthy, as they overwhelmingly voted the American Lung Association’s campaign against vaping the US Creative Work of the Week.

World No Tobacco Day was May 31, and the campaign by the American Lung Association in Pennsylvania highlights e-cigarette usage among teens. It notes that even as tobacco use is down among teen users, e-cigarette use is rising at an alarming rate, to where the US Surgeon General is calling it an epidemic.

According to the Lung Association, every day last year in the US more than 5,700 kids started using e-cigarettes (vaping). Additionally, e-cigarette use increased 78% among high school students and 48% among middle school students from 2017 to 2018.

‘The Vape Talk,’ is an anti-vaping campaign created by Cramer-Krasselt that features children asking parents to talk to them about the dangers of vaping while they are still listening.

The campaign features billboards, digital and social media advertising in targeted cities throughout Pennsylvania and also features a downloadable discussion guide ‘The Vape Talk’ Parent Discussion Guide at TheVapeTalk.Org, where parents can learn more about the health risks of e-cigarettes and how to address the topic with their children.

See the work by clicking on the Creative Works box below.

To stay up-to-date with all the advertising, design, and creative projects from around the globe, visit our Creative Works homepage.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.