Omelet eyes digital growth as Thas Naseemuddeen named CEO

Thas Naseemuddeen steps into CEO role at Omelet

LA indie Omelet has promoted its managing director and chief strategy officer, Thas Naseemuddeen, to chief executive, replacing incumbent Don Kurz.

Kurz, a marketing veteran who has been in the top role since 2011, is moving to the position of executive board chair.

Naseemuddeen has worked at the Culver City shop for four years. The new agency chief said she planned to expand the agency’s “collective skillset ... diversifying and doubling down on our digital capabilities across the board, and continuing to push for the best strategic and creative product our agency can produce”.

She added: "I love the entrepreneurial opportunity that underlies everything Omelet represents. I'm honored to take the baton from Don and lead us into the next chapter of Omelet."

In a statement, the company described Naseemuddeen’s leadership as “instrumental” to the company’s growth so far, leading to its best annual financial results in its 15-year history.

Omelet currently counts Princess Cruises, Walmart, Guardian Insurance, Pokémon, and Nickelodeon among its core clients.

“Thas is a seasoned executive who brings a strong strategic rigor and empathetic lens to everything we do,” said Kurz. “She has already made an indelible mark on this place and our industry at large, and I can think of no one better suited to shepherd Omelet into its next era of growth.

“She is truly a chief executive built for the modern era.”

Naseemuddeen originally joined Omelet from fellow LA agency Deutsch, where she was vice-president, group strategy director. She cut her teeth as a strategist at he likes of TBWA\Chiat\Day and BBH.

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