Ads We Like: Budweiser highlights dads who have ‘stepped up’ with touching Father’s Day campaign
Stepfathers don’t always have it easy. They are coming into a situation where the children may not accept them with open arms. Budweiser, in a Father’s Day film, is celebrating a few of those stepfathers who not only weathered the storm, but also became true role models to their stepchildren.
Budweiser highlights stepfathers in Father's Day campaign
Budweiser looks to shine an unexpected light on fatherhood and toast stepfathers that stepped up. The brand created an emotional short film that documents heartfelt stories of three real, so-called "blended" families who surprise their dads by officially removing the “step” from their titles.
“On a day when the world celebrates fathers, Budweiser wants to shine an unexpected light on fatherhood. That’s why this Father’s Day, Budweiser is toasting stepfathers who love their stepchildren like their own,” said Monica Rustgi, vice president of marketing for Budweiser.
Victor who was in middle school when he was introduced to his stepfather Mark. As any teenager would, he had a hard time accepting a new authority figure in his life. As Victor grew up, he began to realize his resentment was unnecessary, and grew to accept Mark as his dad and even a friend.
Chloe had gotten accustomed to her life living alone with her mom, but when Chloe was nine, her mother met Randall and she immediately tried to push him away. But he never stopped trying and eventually, Chloe grew to see him as ‘dad’.
Shealyn met Paul when she was only six, and she didn’t make it easy for him to win her over. But Paul was there to stay and never gave up on showing that to Shaelyn, going above and beyond to prove his love for both her and her mom. Eventually, he won her over.
At the end of each story, the stepchildren present papers and ask their stepfathers to legally adopt them.
In addition, Budweiser is inviting fans to tell their stories of a father who stepped up. For every comment on the film in social media, Budweiser will donate $1 to the Stepfamily Foundation, a nonprofit that supports blended families.
See the work by clicking on the Creative Works box below.