10 questions with… Pat Law, founder of Goodstuph

Pat Law in her Goodstuph office, surrounded by cats. Photo: Nik Voon/ Jayden Tan.

In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 Questions are put to the founder of Goodstuph, Pat Law.

What was your first ever job?

The first time I “went out to work” was when I was 12 turning 13. My old man sent me out to work for my uncle at Swensen’s. I had to clean day-old restrooms. It remains the shittest job I’ve had had.

The first time I traded labour for money was when I was 7. I’d pick up fighting spiders from the school’s garden and sell it to my classmates as pets. You can read about it here.

Which industry buzzword annoys you most?

Like annoying relatives, I’m not sure if I can really pick just one. The one I never quite understood was “360”.

I mean, don’t you just end up at the same place?

Who do you find most interesting to follow on social media?

I love drowning myself in sorrow for what I’m incapable of doing – motion graphics. I have Motion Graphics Collective for that.

I follow Highnunchicken as well because I enjoy their dark humour.

And when I’m in the mood to laugh, I check in on The Real Crazy Rich Asians. It is hilarious the amount of douchery money can buy.

Highlight of your career (so far?)

I don’t think I can really name an occasion and honestly, I fear the moment I do. I’ll never settle and the last thing I want is to be contented.

What piece of tech can you not live without?

The Internet, naturally. I make a living from it.

Who or what did you have posters of on your bedroom wall as a teenager?

I had a Kandinsky print which was hung the wrong side up for over 10 years. Haha. I’m not ashamed to admit that my walls were also peppered with Take That posters.

In advertising, what needs to change soon?

I struggle with answering this question because time is relative and what’s urgent to one may not be urgent to another. Assuming none of us here are really solving cancer, I question as well if a change should be immediate as much as it should be constant.

I would say though, we should put an end to typical beauty ads where “the woman walks down the stairs and only when she is being admired by the man that she likes she is worthy of her existence”. Like seriously.

What is (in your opinion) the greatest film/album/book of your life?

The Marshall Mathers LP. Specifically, the song, “The Way I Am”.

Which industry event can you not afford to miss each year and why?

None. It’s not my mum’s funeral.

What's the best piece of advice you have ever been given?

“Use your honesty as a PR machine”, says my dearest mentor, Linda Locke. Perhaps she has long given up on me being tactful. I’m quick-tempered by nature so she had another one for me, “Revenge is best served cold”.

For more instalments of 10 Questions see here.

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