To tackle suicide rates in Dudley, Dudley Metropolitan Borough Council (DMBC) has launched a local suicide awareness campaign with logistical support from Jet Express.
Hoping to reduce rates in Dudley to zero after the English town was deemed a high-risk area for suicides, with approximately one person dying by suicide every fortnight.
With Jet Express' support, the campaign created by The Partnership could receive national exposure and reach millions of people in the UK.
DMBC’s senior health improvement practitioner, Sarah Owens, says: “We’re really grateful to The Partnership for working with us to develop the Reach Out campaign and for introducing us to Jet Express, who will be helping us to help promote the campaign. Their vans not only deliver to the local Borough, but they also drive around the whole of the UK, which means the campaign can be more widely promoted.
"Dudley Council and everyone involved in the campaign really want to thank Jet Express for their work with us and for what we hope will be a long and successful partnership in promoting the Reach Out campaign.”
Mick Cox, transport and operations director at Jet Express, adds: “We’re delighted to be involved in supporting the Reach Out campaign, sharing the important message across the whole of the UK that it’s ok not to be ok, and are always keen to support local initiatives that promote a positive message."
This collaboration for Jet Express follows after the company's nomination for the Young Business of the Year Award at the Express & Star Business Awards 2019.
Jet Express’ Reach Out truck will be out on the road within the next few weeks.