Cannes-Do Festival Banner
Mobile

Insatiable demand sees mobile internet usage hit 800 hours per year

By John Glenday | Reporter

Zenith Media

|

Sponsored article

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

June 10, 2019 | 3 min read

The proportion of our lives allocated to mobile internet consumption has risen to 800 hours per year or the equivalent of 33 days per year, according to a new survey of our changing browsing habits.

The startling statistic is presented in Zenith Media’s Consumption Forecasts which estimates that by 2021 the equivalent figure will rise still further to 930 hours as our voracious mobile appetites show no sign of slowing.

Zenith Media

Mobile internet usage rises to 800 hours per year

Since 2015 the annual forecast has captured changing consumption, rising from a base of between 80 and 130 minutes per day at an average growth rate of 13% per year, fuelled by quicker smartphones, improved services and ever-larger screens.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

This golden period may be coming to a close however with annual growth drops to 8% between 2018 and 2021 as the smartphone sector hits saturation point.

Jonathan Barnard, head of forecasting at Zenith said: “Mobile internet technology has expanded both the amount of time people spend with media and what counts as media. Media now means comparing prices on the high street, sharing jokes with friends and booking your next holiday, opening up new opportunities for brands to connect with consumers.”

Mobiles growth has failed to dislodge televisions crown as the most popular global medium, with the format drawing 167 minutes of viewing every day in 2019, falling gradually to 165 minutes per day in 2021.

Between 2014 and 2019 other forms of media will experience contrasting fortunes of their own with radio and cinema consumption rising from 53 to 55 minutes per day and 1.8 to three minutes per day on average.

Other formats were less fortunate with time spent reading newspapers dropping from 17 to 11 minutes per day, while magazines dipped from eight to four minutes. Desktop internet usage meanwhile fell from 47 to 40 minutes per day.

Mobile services are expected to receive a further boost with the introduction of 5G services. Other studies have shown consumers to spend an average of 50 days per year on their smartphones.

Mobile

Content created with:

Zenith, part of the Publicis Groupe, is one of the world's leading global media services agencies.

Find out more

More from Mobile

View all

Trending

Industry insights

View all
Add your own content +