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Dove ad tackles stigma surrounding skin conditions in Singapore

Dove has launched a campaign in Singapore that tackles the issue of living with various skin conditions.

The campaign, created by Goodstuph, highlights the plight of four women who are suffering from eczema and their journey of coping with their skin conditions in their daily lives.

The Unilever-owned brand hopes that the campaign will address the stigma surrounding skin conditions and inspire skin sufferers to live their life without fear of judgement. It also hopes to educate the society not to avoid people with skin conditions.

“Dove DermaSeries delivers dry skin and eczema relief, but we understand that making peace with chronic skin conditions goes beyond the physical,” said Shermaine Chen, the marketing manager for Singapore at Unilever.

“There is a lot of emotion behind years of struggle that takes strength to come to terms with. We hope that through the stories that Germaine, Beatrice, Rachel and Zoe have graciously shared, Dove can inspire more skin sufferers to make peace with their skin.”

Pat Law, the founder of Goodstuph, added: “Dove has always stood out in their ability to connect with consumers on a genuinely human level. For their DermaSeries, we wanted to dispel misconceptions skin sufferers face and share their stories in a way that would connect with every consumer.”

The campaign is set to run in cinemas, out-of-home and Dove Singapore’s social media platforms.

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