With no rules and no limits, The Chip Shop Awards is the platform where you are encouraged to think outside-the-box.
The ceremony took place at the Ministry of Sound in London last night (June 6). This year's winners tackled hefty topics like Trump, human rights, the Royals, drink driving, the tampon tax and breast cancer.
Said Stephen Lepitak, editor of The Drum: "These awards continue to showcase the right to have a free expression through creativity and while they rarely shy away from potential controversy they also highlight how advertising can shine a light on matters that society must be aware of and of just how advertising ideas can be impactful too."
Seeing is believing, so check out the 40+ Chip winners below. The easily offended should look away now.
Grand Prix and Best Ad Without a Visual
Chair Award and Best Social
Best Use of Honesty
Best Professional Service
Best Food and Drink
Best Use of Ambient
Best Stunt or Experience
Best Corporate Identity
Best Ad Without A Headline
Ad most likely to start World War 3
Best Ad which really should run (that hasnt)
Best Shop Window Postcard
Best Fake News
Best Use of Bad Taste
We're taking The Chip Shop Awards to the US, enter now.
Sponsors of these awards are: Stein IAS, One Minute Briefs and Winmo.