Orascom appoints Rooster to raise awareness of new destination resorts

Sheraton Miramar, El Gouna Lagoon, Egypt.

Orascom Hotels Management, one of the world’s fastest growing hotel operators, has appointed Rooster PR to handle all consumer and trade PR, and raise awareness in the UK of the brand and its hotel and destination resort portfolio.

The appointment comes after a successful and long-standing relationship with Orascom Development, which saw Rooster deliver on a five-year retained press office contract, focusing on its two existing resort towns of Taba Heights and El Gouna in Egypt.

Rooster has now been tasked with building awareness of the company’s hotel portfolio, consisting of 34 hotels, in five countries across three continents. In addition to highlighting their new resorts: Luštica Bay in Montenegro, Andermatt in Switzerland and Hawana Salalah in Oman.

Rooster will also boost awareness of the company’s existing resort towns, Taba Heights in Egypt, Sinai and Jebel Sifah in Oman, and their most successful resort, El Gouna in Egypt.

Through a press office-led programme, Rooster will invite UK journalists to experience the resorts and their offering first hand. In addition, Rooster will communicate Orascom Hotel’s brand story and mission through a thought-leadership programme, media briefing events, and the company’s return, after a five-year hiatus, to World Travel Market in November 2019.

Jens Freise, chief commercial officer at Orascom, says: “We’re delighted to be working with James and the Rooster PR team again, as we look to leverage their expertise in the travel and tourism PR sectors to increase visitors from the UK. With the rapid growth of our hotel portfolio, in some of the world’s most sought-after destinations, we’re excited by what can be accomplished in the months and years ahead.”

James Brooke, managing director at Rooster PR, adds: “Having worked successfully with Orascom Development from 2009 – 2014, it’s a real honour to have been appointed again and to a much wider brief that encompasses a stunning collection of destination resorts. The team is looking forward to delivering a PR programme that drives awareness, and crucially, visitors from the UK.”

Orascom's portfolio expansion plans include seven hotels in Montenegro, eight in Morocco, eight in Oman, three in Switzerland and three in Egypt.

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