CAM 'self-driving' technology champion launches rebranded website

Creative agency ifour designed, developed and launched the new site for Zenzic.

Zenzic, a government and industry-backed facilitator for the development of connected and autonomous mobility (CAM) in the UK, has launched a rebranded website to champion the UK as a world-leading testing environment for 'self-driving vehicle' technology.

Having recently rebranded from Meridian Mobility, the organisation’s management team felt its existing website lacked the excitement and energy of the brand itself. Creative agency ifour designed, developed and launched the new site.

Nick O’Connor, marketing and communications director of Zenzic, said: “Our new brand has been sharply and elegantly implemented on a website that’s both interactive and informative, while remaining pleasingly simple. We don’t do ‘fluff’ at Zenzic. We think the final result reflects the brand’s passion and purpose, while achieving a sense of modernity and forward-thinking, not just for the sake of it, but as part of this brand’s continual development in its mission to establish the UK as a world leader in connected and automated mobility."

Graeme Hall, creative director of ifour, adds: “We were briefed to do justice to the new branding with a fresh, exciting website that clearly explained a complex subject to a varied audience (and varying levels of industry knowledge) within a three-month window.

“We began with a discovery workshop, then worked closely with the Zenzic team to rewrite and populate the new site with content that shines a light on Zenzic’s role as enabler and facilitator. The key mission for this site is for it to be constantly evolving. The next phases of work will be to graduate the website from hub to workshop, allowing users to log in to view projects and whitepapers.”

Based in Tunbridge Wells, ifour works with clients including spend management technology leader, Fraedom, advanced performance floor specialist Harlequin and global gypsum-based manufacturers, Knauf.

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