Sell us the truth for a change – help Rankin create fake ads for The Drum


By The Drum, Editorial

June 6, 2019 | 3 min read

Ahead of a guest-edited issue of The Drum's print magazine set to be helmed by renowned photographer Rankin, we're inviting readers to create poster ads for fake brands.

rankin promo image

The Drum and Rankin are inviting readers to submit ideas for fake ads

For the special issue, which focuses on the theme 'Sell me the truth for a change', The Drum will be exploring honesty in advertising.

We want readers to tell us how they would advertise made-up brands from the biggest categories in commerce – beauty, soft drinks, fast food, fast fashion, dental care, branded generic drugs and jewellery.

We want each ad to be as honest – and as funny – as possible about the product or brand in question, with the aim of selling the product by telling consumers the truth about its features.

Ideas should be submitted as written treatments in 200 words or less, though mock-ups and scamps are also welcome. The best ideas will be shot by Rankin and printed in The Drum.

The project is being run in co-operation between The Drum and One Minute Briefs.

Nick Entwistle, founder of One Minute Briefs, said: "With honesty within advertising being a hot topic at the moment, One Minute Briefs are collaborating with The Drum and Rankin to generate ads for brands and products that sell us the truth for a change.

We’re looking forward to all of the amazing concepts that the OMBLES come up with as we take over social media with a day of brilliantly unaspirational ideas!"

The deadline for submissions is Friday 28 June, at 12pm. Your idea should be sent directly to to Rankin, at

You can download the full brief for the project here.


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