Packaging Design Creative BBC

Carlsberg and BBC take home Grand Prix at The Drum Design Awards 2019


By Dani Gibson, Senior Writer

June 5, 2019 | 6 min read

Superunion, BBC Two, Taxi Studio and Carlsberg snapped up the coveted Grand Prix at The Drum Design Awards 2019 last night (June 5).

Deisgn Awards GP

Carlsberg and the BBC take home Grand Prix at The Drum Design Awards 2019

Rarely do we reward two Grand Prix's at The Drum Awards but the quality of this year's finalists was extremely high that our Design judging panel unanimously decided to reward both Superunion and Taxi Studio.

For the BBC Two rebrand, Superunion developed an identity that reflects the full range of emotions evoked by BBC Two’s content.

bbc2 rebrand

"Always known for engaging, and sometimes playful idents, the BBC 2 work takes this heritage to a new level," explains judge and executive creative director at Interbrand, Sue Daun.

"Through the harnessing of craft talents and moving image expertise such as Future Deluxe and Mainframe this solution uses shapes and textures to ‘play’ with the number 2 – using creative license to deliver a long idea that can evolve, grow and still retain true to the diversity of BBC 2’s programming for years to come. Watching these is almost better than the programmes themselves."

Superunion and the BBC also won in the Moving Imagery and Brand Identity categories.

Taxi Studio was challenged by Carlsberg to rejuvenate the brand for a global audience, without changing the logo. The result was a master brand pulling together Carlberg's global portfolio.

On the rebrand, Steve Conchie, executive creative director at Brandon and member of the judging panel said: "This is a brilliant and caringly crafted example of a brand refresh. The once disjointed and ‘laddish’ brand has now grown up through attention detail, refinement and reductionism. I could go on. Well done Taxi Studio.”

Another highlight of the evening is the Chair's Award. Selected by the chair of the judging panel, John Mathers, director of design at the British Design Fund as his personal best in show.

This year's award went to Glaswegin, a new gin entering an already busy market. When creating the packaging, award-winning designer and Glasgow School of Art graduate, Paul Gray ensured that its appearance was unlike any other gin bottle and its presence was powerful on the bar shelf.

Glaswegin 1

Mather said: "From one Glaswegin to another Glasweagin. I was born in Glasgow many years ago and still have a huge soft spot for the city. When this wonderful bottle design hove into view it caught my eye immediately.

"I love the ‘Smile in your Mind’ books where designers have gone that extra mile to produce something that not only tells the story but also makes you think a bit, makes you want to lift it up and tell your friends and colleagues about it.

"I’m also a great believer that the best ideas are often the simplest, beautifully crafted and here’s an excellent example of just that. So raise a glass to a new Gin from Glasgow."

Glaswegin also took home an award for the Packaging Graphic category.

The judges this year introduced a new category, Design for Good. It became evident to the panel that a number of entries went beyond selling but focused on important social issues.

Claiming the award, as well as Brand Identity, is Turner Duckworth London, San Francisco and New York for its work on the Equal Justice Initiative.

The agency designed an identity that lived up to the weight of EJI's inarguable facts and emotionally charged imagery.


The judges were impressed with the clever use of language. "It was so different to what else we’ve seen and very simplistic," they explained. "It’s fresh and absolutely brilliant."

NB Studio Ltd for Petit Pli snapped up the awards for Brand Identity and Packaging Design: 3D.

Inspired by the transformative nature of Petit Pli’s garments, NB Studio devised an origami structure, where you can transform a mailing box into a wearable jetpack for kids. Extending the life of the FSC cardboard.

Natasha Chetiyawardana, creative partner at Bow & Arrow and judge said: "We loved the Petit Pli packaging for its inextricable link to the thoughtfulness of the product and its key concept of transformation.

"Not only is their product brilliantly considered to interact and grow with the child, reducing waste at the same time, but the packaging does this too by evolving into a toy and avoiding being just disposed of. "

Other winners include: Digitas Chicago, Darkhorse Chicago and MSL Group for Experiential; This Works for Art Direction; Thompson Brand Partners for Typography; Plug and Play for Photography; Taxi Studio and D&AD for Self Promotion and Williams Murray Hamm for Poster Design.

A full list of the winners can be found here. Register your interest for the 2020 awards now.

Sponsors of these awards are Winmo and Monotype.

Packaging Design Creative BBC

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