My/Mo Mochi Ice Cream asks consumers to share their Whatever moments

"At My/Mo Mochi Ice cream, we embrace fun and playfulness and wanted to create a campaign that would empower and inspire our customers to celebrate the unique way they live their everyday life," said Russell Barnett chief marketing officer of My/Mo Mochi Ice Cream. "We truly believe that fun doesn’t have to make sense and in today’s world, we can all use a little permission to embrace who we are and the moments of Whatever we share in our daily lives.”

The campaign's creative was inspired by My/Mo Mochi Ice Cream consumers who reveal why they do what they do and highlight how they're embracing being weird and wonderful. From a contortionist playing a piano, to a guy roasting a marshmallow over a flame firing out of a saxophone, and a selfie-taking red carpet treadmill walker; each ad celebrates people for who they are revealing what they do in their day-to-day lives.

“The most exciting brand to work with is My/Mo Mochi Ice Cream. Every time you meet the brand on the street, you feel better about yourself and your place in this crazy world we’re living in. It reminds us to enjoy it, because... whatever!” said Tyler DeAngelo, ECD at StrawberryFrog.

My/Mo Mochi Ice Cream has established itself as a category leader in the frozen novelty aisle and snack industry in less than two years since its launch. The brand has also secured partnerships with top retailers nationwide and launched a variety of new products, proving its ability to bring mochi to the masses.