Etsy, the online marketplace, has confirmed its appointment of e-commerce specialist Ryan Scott as its first chief marketing officer as it positions itself to drive further growth.
Taking effect from 24 June the role will see Scott, a former CMO of pizza marketplace Slice, tasked with taking the lead on digital marketing, advertising, brand, communications, market research and growth to power Etsy’s future performance.
CEO Josh Silverman said: “Ryan is a true master of his craft, with a strong understanding of marketplace dynamics, deep technical expertise for driving customer acquisition and frequency and a passion for brand-building. His skill set is ideally suited to telling the story of what makes Etsy so special through growth initiatives aimed at attracting and building deeper relationships with customers.”
Scott added: “From my first conversations with Josh and the team, I was excited about the opportunity to help Etsy further grow its iconic, global brand. Etsy enables creative entrepreneurs to connect with buyers worldwide. I'm excited about the great possibilities to come, specifically related to supporting Etsy's transition to full-funnel marketing as a key lever of growth."
Prior to joining Slice, Scott served as CMO at SoulCycle where he introduced the brand to digital media and performance marketing.