CPAP machines (continuous positive airway pressure) are those awkward looking masks that some people must wear to keep their airways open when they sleep. They’re also difficult to clean, so a leader in CPAP cleaners and sanitizers, SoClean, has enlisted the former Captain Kirk, William Shatner, to be its new spokesperson and ambassador, bringing some celebrity to a not-so-glamorous task.
SoClean, creator of an automated CPAP cleaner and sanitizer, chose Shatner because he is a CPAP user and SoClean customer himself.
In the first two humorous ads, Shatner is seen barging into bathrooms and bedrooms to prove that the SoClean machine is the optimal way to clean a CPAP. With his signature swagger, he talks with a couple of men about how he doesn’t have to worry about nasty bacteria making him sick because he uses SoClean.
Dean Marcarelli, chief marketing officer of SoClean, stated: “When identifying a celebrity spokesperson, it was important to us to partner with someone whose CPAP experience had really improved as a result of the SoClean. Mr. Shatner is an ideal SoClean spokesperson and ambassador because he can speak authentically about his enthusiasm for the SoClean, helping us reach more CPAP users around the world.”
The first ads featuring Shatner will air this month, helping SoClean advance its mission to improve the lives of people with obstructive sleep apnea (OSA). Additionally, Shatner’s presence will be seen across SoClean’s social channels.
“After I was diagnosed with sleep apnea 10 years ago, my CPAP machine changed my life,” Shatner said in a release. “But I never really understood how important it was to clean it every day to prevent germs and bacteria. That’s why I love my SoClean – it makes it simple to keep the CPAP sanitized.”
Robert Wilkins, chief executive officer of SoClean, said: “As far more people around the world are diagnosed with sleep apnea and beginning CPAP therapy every year, there is a greater need for education around the disorder to help sufferers remain compliant with their life-saving therapy. As a SoClean ambassador, Mr. Shatner will help bring new awareness to this disorder so that more people can get the help they need and learn how to improve their CPAP experience.”
See the ads by clicking on the Creative Works box below.