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Advertising Nike Wieden+Kennedy

Nike’s powerful Women’s World Cup ad says ‘Don’t change your dream – change the world’


By Cameron Clarke | Editor

June 2, 2019 | 3 min read

The Women’s World Cup is almost upon us and Nike is setting the scene with a new ‘Just Do It’ ad featuring some of the tournament's biggest names.


Nike says 'Dream Further' in Women's World Cup

Australia’s Sam Kerr, Brazil’s Andressa Alves and the Netherlands' Lieke Martens are among a plethora of France-bound stars who feature in the 'Dream Further' spot unveiled during the Champions League final between Liverpool and Tottenham.

These elite players are joined by 10-year-old Makena Cook, an aspiring footballer who they lead on a heart-pumping tour of the professional game to the soundtrack of Joan Jett & the Blackhearts' Bad Reputation.

Over the course of a frenetic three minutes, we see Cook thrust into matches to play out her dreams alongside her idols. She is also shown on the touchline assisting former England international Alex Scott, who is imagined as the coach of the Barcelona men’s team.

The powerful spot ends on the line: “Don’t change your dream. Change the world.”

Created by longstanding agency Wieden+Kennedy, this ad is the latest instalment in Nike's celebrated Just Do It campaign and builds on the momentum of 'Dream Crazier', the Serena Williams-narrated tribute to the exceptional feats of female athletes.

The Women’s World Cup kicks off on Friday 7 June when hosts France take on Korea Republic in Paris. It is expected to be a watershed tournament, with major brands pledging more investment into women’s football than ever before.

Qatar Airways, Visa and Fox are among those rolling out World Cup campaigns. So too is the BBC, though its launch has been overshadowed by a plagiarism row.

Nike: Dream Further by Wieden+Kennedy

By Nike

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