UN calls time on hunger with TikTok dance challenge
The United Nations International Fund for Agricultural Development is spearheading the virtual dance petition as a means to empower an estimated 1.2 billion people aged between 15 and 24, over 80% of whom hail from developing countries.
Overseen by MTV choreographer Sherrie Silver the campaign has already convinced around 5,000 people to strut their stuff in a show of support.
Silver said: “We are dancing to capture the world’s attention and to share a message with young people everywhere: our generation can end global hunger, but only if our leaders invest more in agriculture and the next generation of young farmers.”
An accompanying song, ‘Freedom’, has been written by Nigerian musician Mr Eazi with the aim of presenting a positive depiction of agriculture.
The UN recently empowered citizens by giving them a voice at a climate change summit via Sir David Attenborough, a hashtag and WPP.