FCB has named Emma Armstrong its president of New York, joining chief creative officer Ari Halper and chief strategy officer Todd Sussman.
Prior to iCrossing, Armstrong was executive vice-president, global account director at Grey Group, and also served as executive vice-president, worldwide senior director at BBDO.
“I’m a passionate believer in the potential of creative problem solving to grow our client’s business. As the CMO role evolves to chief growth officer, you need a team that combines business smarts with deep creativity and curiosity about the consumer and the world. The team at FCB NY has that in spades and I’m thrilled to join them,” said Armstrong in a statement.
FCB also announced last week the promotion of current Canada chief executive Tyler Turnbull to group chief executive officer of New York and Canada. Turnbull led the search for the New York president following the departure of Karyn Rockwell earlier this year.
Turnbull added on Armstrong’s appointment: “With all of the great momentum FCB New York has been building over the last year, we were searching for a leader who would continue to drive innovative, best-in-class and behavior-creating solutions for FCB and the brands we partner with and help take the agency to the next level. Emma is this person. She is tenacious, forward-thinking and has a clear point of view of how to fuse brand and performance together.”
Armstrong’s hire comes as FCB New York has picked up new assignments from brands like LG, Canon and Burger King, as well as global online gaming company Unibet.