Ben Barokas of Sourcepoint to face Terry Kawaja of Luma Partners at Programmatic Punch NYC

Ben Barokas of Sourcepoint to face Terry Kawaja of Luma Partners at Programmatic Punch NYC

Chief executive officer and co-founder of anti-ad blocker company, Sourcepoint, Ben Barokas will meet CEO and founder of Luma Partners, Terry Kawaja in a five-round battle at Programmatic Punch NY on June 6.

The Programmatic Punch Rumble is the final session of the day where two industry figures step into the ring and debate the burning issues of the day- including the California Consumer Privacy Act/GDPR; why FMCG should be worrying about DTC and breaking up the tech giants - in a head to head clash to decide who is the champion of adtech.

The audience will also get in on the action and decide the first Heavyweight Champion of Adtech US.

At Sourcepoint, Barokas drives the next evolution of the internet by providing technology and services that enable the world’s largest media companies to foster a transparent value exchange with consumers, solving for a variety of use cases including GDPR/CCPA compliance, identity/authentication, ad blocking, and more.

Kawaja, heads up LUMA Partners, a strategic advisory firm focusing on digital media and marketing. He is a seasoned investment banker with more than 20 years’ experience and has advised on more than $300 billion in transactions, including some of the most pivotal deals in the media and tech industries.

Stephen Lepitak, editor of The Drum said: "The meeting of two great minds in adtech during The Drum Rumble is a unique occasion but also one that will ensure important matters will be discussed honestly between Terry and Ben without shirking the subjects."

Programmatic Punch will see many other industry experts also duke it out in the ring. Google's senior product manager, Per Bjorke and Jay Benach, strategy lead at White Ops will talk about working on the FBI ad fraud investigation and how it will continue on to win the war.

Elsewhere, another bout will take place with Sara Badler, senior vice president, programmatic revenue and strategy, Dotdash; Christina Mohebbi, managing director, US, Amnet Group; Selin Cebeci, global digital director, MediaCom and Julie Clark, global head of automation sales, Spotify, offering their thoughts on what we can expect from the Adtech sector over the coming year.

Check out the full itinerary here.

Make sure you head to Programmatic Punch New York on June 6 at Ogilvy and Mather. Tickets are available to purchase now.

Sponsor of the event is Telaria, Smart Ad Server, Jellyfish and Broadsign.

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