TVC Group has brought in Becky McKinlay as group MD, signalling an ambitious new phase in the agency’s growth.
McKinlay, who will start at TVC on July 2nd, joins from WPP where she was team energy lead and headed a global agency team, made up of staff drawn from across WPP agencies to work on the BP account.
Prior to WPP, she ran her own integrated marketing agency, Ambition London, for 12 years, with clients spanning tech, entertainment, education and B2B sectors. She was named The Drum Network’s Marketing Personality of the Year in 2014.
In her new role, McKinlay will develop TVC Group’s integrated comms business, including overseeing client services, as well as leading business development across the UK, US and Asia.
McKinlay said: “I’m delighted to be joining TVC at such a pivotal time.
“It's no secret that clients are looking to their partners to deliver ever greater creativity, agility and innovation. I can't wait to work with the team to grow the agency's capabilities even further, creating exceptional value and impact for our portfolio of clients."
Michael Brunt, publisher and chief operating officer at The Economist, said: “Becky has a track record of winning, growing and retaining global blue-chip clients. This, combined with her entrepreneurial spirit and strategic nous, ensures TVC is set for a bright and exciting future under her leadership.”
The Economist Group acquired TVC Group in 2012 and the agency has increasingly been working collaboratively with The Economist’s client solutions team on pitches and campaigns, leveraging the full power of the group’s capabilities across research, thought leadership, custom content, media, and events.