Speakers announced for the ‘revolutionised’ IPA Excellence Diploma

IPA Excellence Diploma

The new co-chairs for the IPA Excellence Diploma have secured the top minds in UK advertising to speak during their first module, including Richard Shotton, Mark Earls and Merry Baskin.

The Fawnbrake Collective chiefs Amelia Torode and Sara Miller, the leads for this year’s reimagined diploma, have invited The Drum to support the training as exclusive media partners for the first time while recruiting this stellar line up.

Speakers for the first module, to focus on brand, behaviour and business alongside Baskin, Shotton and Morton will include:

  • - Mark Earls (I’ll Have What She’s Having, HERD)
  • - Phil Barden (Decoded)
  • - David Haigh (Brand Finance)
  • - Patrick Barwise (London Business School)
  • - Martin DeBoo (Jeffries)

Commenting on the new approach to learning and development for the next generation of industry leaders, Nigel Vaz, the new IPA president and chief executive of Publicis Sapient, said: “As we partner for growth with our clients, and help them to transform for the future, it is vital that we are equipped with and can demonstrate the most relevant and valued skills, capabilities and expertise. The IPA’s comprehensive suite of courses and qualifications is our industry’s flagship programme, with the Excellence Diploma as its gold standard.

“Our redesigned IPA Excellence Diploma rightly maps the fundamental change taking place for our clients and their customers – and provides a new generation of leaders with the knowledge, acumen and professional rigour they will need to reimagine and shape the future of our clients’ and our own businesses.”

Sera Miller and Amelia Torode, Co-Chairs of the IPA’s Excellence Diploma and Co-Founders of The Fawnbrake Collective added: “When we took over as co-chairs of the IPA’s prestigious Excellence Diploma, we were mindful to build a programme that we ourselves would have wanted to participate in at such a crucial point in our careers. With the faculty, mentors, format and structure we have put together, we’re pretty confident that we would have been the first two applicants for this year’s intake.

"But most importantly, we believe that this is a programme for people who seek change and challenge, who like questions more than they like answers, who want to connect and collaborate in ways that push them and the others in the room. We can’t wait to meet the next generation of brand thinkers, builders and leaders in July.”

Further high level speakers will be confirmed in the following weeks.

Stephen Lepitak, editor of The Drum, said: “I know how important this course has been to potential advertising industry leaders over the year and of the incredible work the IPA has done before through the mentorship programme so when Amelia and Sera came to The Drum with their plans to take a new approach with it for 21st century brand, businesses and talent, I was instantly keen that we support it with the production of new formats including audio and video content as well as traditionally written input too.”

The deadline for entries to the course is on 7 June.

To find out more information, click here.

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