Amazon Prime has brought the apocalypse to Times Square, New York with an augmented reality digital out of home ad promoting its new show Good Omens.
To draw attention to its new star-studded original show, it is using AR to bring disaster to the streets of New York. The subscription TV service and Netflix rival ran the takeover to rain doom upon commuters. A camera attached to the billboard in question saw doomsday scenarios unfurled around like Kraken tentacles, UFOs and giant fish raining down.
The show is based upon the Good Omens novel from Terry Pratchett and Neil Gaiman, Good Omens. It sees Michael Sheen and David Tennant play an angel and demon. They join forces in a bid to save the world.
Amazon Studios created the campaign with help from digital OOH creative services shop Grand Visual.
It is not the studio’s first attempt to upset the status quo of the city. In 2016, it stirred a backlash with a subway takeover that saw trains take on Nazi themes to promote show The Man in the High Castle.