Suzuki UK has strengthened its relationship with Iris, naming it lead creative and strategic partner one year after it won its digital and social account.
Since Iris began working with Suzuki last year, its remit has steadily grown, picking up briefs for Suzuki Fleet, media partnerships, sponsorships for ITV and Channel 4.
Suzuki has handed over more of its advertising services at a crucial time in its history, as it endeavours to build its brand in Europe amid the widespread adoption of hybrid and electric vehicles.
Since it began working with Suzuki last year, Iris has been behind the series of idents for the car brand's sponsorship of Channel 4's show Gogglebox. It also activated the ITV Take That partnership in social.
Red Brick Road previously held the account, and 7Stars will continue to handle the media.
Discussing the account win, Tammy Charnley general manager marketing at Suzuki commented: “We’re excited about strengthening our relationship with Iris, harnessing the creative firepower and strategic thinking, and the disproportionate benefits that come from a truly integrated approach. In Iris we’ve found the perfect partner to help navigate the automotive challenges all car brands are facing.”
Adding to this, Chris Marlow managing director at Iris, added: “The ambition and bravery of Suzuki makes it a perfect example of a ‘For the forward’ client – showcasing the bravery and challenger mentality it takes to disrupt a category. We are confident Suzuki will reap the rewards of our multi-disciplinary approach as we power the brand into the future.”