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Head and Shoulders extends Lioness backing by urging fans to adopt a patriotic hair style

Head and Shoulders has added some roar in support of the Lionesses as part of its role as the first official hair care partner of the England Men’s and Women’s football teams. It is urging fans to shave three lines in their hair, an ode to the three lions.

This summer the brand is inviting supporters to #JointhePride to rally behind the squad and display their support with three lines in their hair as well as three lions on their shirt.

Brand ambassador Claudia Winkleman will take a lead role in convincing people to adopt the patriotic fashion statement, encouraging everyone to embrace their own personal twist on the style from three simple twists to a precision shave.

Winkleman said: “This summer it’s time to put three lines in your hair, for the three lions on your shirt, to support the Lionesses. The women’s team are so talented - I loved meeting them and getting to see them in action. However you choose to wear the three lines, we can get on board and support with both our hair (and with some chanting).”

Head and Shoulders has agreed a two-year partnership with the Football Association, one of a growing number of brands to embrace the women’s game including Boots, Mars and Lucozade.