Digital creative and transformation agency Flock Linked will rebrand to become global agency, Isobar Mexico. This marks part of the integration process within Isobar, part of Dentsu Aegis Network (DAN).
Flock will help to power Isobar’s creative and consultancy offering, working closely with Isobar’s best-in-class technology and consultancy capabilities in Latin America and globally, delivering experience-led transformation, powered by creativity for clients. The Flock team will be reinforced by Isobar’s global strategic, consulting, and technology capabilities around the world.
The leading Mexican creative and transformation agency was acquired by DAN and became Linked by Isobar in 2016. Since then, Flock has continued to strengthen its position in Mexico and throughout LATAM including recently coming Top second in the Effie Index, becoming the most awarded agency at the IAB Mixx Awards, and named number one digital agency in Mexico by Scopen. Flock also ranked in the top 10 Creative Agencies Index in 2017.
The full integration will also create more opportunities for Isobar across the experience-transformation sector as Flock were already working with with Isobar Brazil's founder and LATAM chief executive, Abel Reis, around this.
Full-service digital agency Flock was established in 2009 by founding partners Sebastian Tonda, chief executive, and Mario Nissan, who continue to run DAN Mexico and Isobar Mexico respectively. Headquartered in Mexico City, Flock services over 23 clients, including Nestlé, Samsung, The Coca-Cola Company, Mondelez International, American Eagle, Telmex and Bodega Aurrera, among others.
Jean Lin, Isobar global chief executive says, “Flock is a highly recognised digital creative and transformation agency that brings strength and energy to Isobar’s development in Mexico and Latin America. This is the next step in the agencies journey – bringing its brilliant talent, entrepreneurial spirit and innovative essence to the fore of the global agency.”
Mario Nissan, Isobar Mexico chief executive adds: “With this partnership, Isobar Mexico will empower its talent, clients and ideas through a global network that is beautifully aligned with our purpose and vision for the industry.”
Pictured above: L-R Sebastian Tonda, DAN Mexico CEO, Jean Lin Isobar Global CEO and Mario Nissan Isobar Mexico CEO.