Immediate Media is spearheading a push to make its magazines more sustainable after confirming that it has partnered with green energy supplier Ecotricity to switch out damaging plastic wrapping for paper at both BBC Countryfile and Wildlife magazines.
Marie Davies, Immediate Media, managing director specialist, commented: “Having explored a number of alternatives to polywrap for some time, we are delighted to be able to introduce a paper-based solution, as a completely recyclable product has always been the preferred option. Our new partnership with Ecotricity means that our Countryfile and Wildlife readers can dispose of the wrapping straight into recycling bins.”
Fergus Collins, the editor of BBC Countryfile magazine, added: “I’m absolutely delighted that we’re now plastic free. It’s not been a straightforward task as we’ve been looking for a long-term, sustainable and cost-effective replacement rather than a quick fix. It’s taken a great deal of research and investment and we could not have done it without the tremendous support of Ecotricity, the green-energy supplier.”
The Guardian embraced compostable packaging in January, becoming the first national newspaper to do so.