New Zealand energy company Genesis has launched a brand campaign urging Kiwis to think differently about energy.
The ad, ‘Everything Is Energy’ is part of a brand relaunch which aims to help New Zealanders to reimagine what energy is, where it comes from and how it can be managed and used.
The TV ad, which was created by Shine, follows the eyes of a child as she sees the world and imagines the energy within it. The soundtrack features The Flaming Lips’ song Do You Realize?
The integrated campaign includes TV, digital, print, radio, social media, outdoor and cinema activity.
Justine Fairlie, brand & marketing GM at Genesis said the new brand platform aims to connect with Kiwis through “authentic, inspiring and emotive” storytelling.