BBC spotlights Fifa Women's World Cup commitment with Change the Game ad
The BBC has launched its trailer for the 2019 Fifa Women’s World Cup to spotlight women’s sport this summer, particularly that it has acquired the rights to every Fifa Women's World Cup game in Paris this summer.
BBC spotlights women's football stars with Change the Game World Cup ad
Scored by South London rapper Ms Banks and created by BBC’s in-house creative team, BBC Creative, the spot debuted during Saturday’s episode of Football Focus’. The trailer launches the BBC's 'Change the Game' campaign and features some of the world’s most famous footballers.
The anthem was created to "inspire the next generation of women who might follow in these athletes footsteps". The re-work of the early noughties track ‘Remember The Name’ was developed, created and produced by a team of women.
James Parry, head of marketing at BBC Sport and events, said: “Ms Banks brought her own unique style to the project, creating a track that we think encapsulates everything that is so exciting about this summer’s Women’s World Cup. Having recently launched our Change the Game campaign, we are proud that this summer the BBC will we be showing more women’s sport than ever before, a feeling we think this track reflects perfectly.”
Nathalie Gordon, creative lead at BBC Creative, added: "Over the last few years we have seen advertising change and it’s more important than ever to create work that matters - that really moves people and makes them think. It's always special when you get to create a campaign that seeks to challenge the way people are perceived, with an organisation who genuinely has 'change' at its heart."
The 2019 Fifa Women’s World Cup will be broadcast live on the BBC, with all 52 matches from France available on BBC platforms.
Vote for the ad below in The Drum's Creative Works.