Adidas pairs up with NTS Radio for ‘Don’t Assume’ collection
Sportswear brand Adidas has teamed up with London-based online radio station NTS Radio to launch a new line of merchandise inspired by underground music and culture.
Adidas pairs up with NTS Radio for ‘Don’t Assume’ collection
Collectively adopting NTS Radio’s ‘Don’t Assume’ mantra the products are intended to imbue local community spirit with a global outlook, a marriage inspired by the stations own eclectic mix of styles, music, culture and people.
First out the gates is a collection of eight football-inspired pieces including jerseys, a tracksuit and a paneled sweatshirt with the former distinguished by a depiction of Peppers and Spice - a Hackney Caribbean restaurant and sponsor.
In return, NTS will broadcast a series of one-off live radio broadcasts to showcase the brand, each prepared by a different artist.
Adidas is also going mainstream, partnering with HBOs Game of Thrones.
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