Digital
Transformation
Festival


16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz

FEATURING

Speakers to be announced

Adidas pairs up with NTS Radio for ‘Don’t Assume’ collection

Adidas pairs up with NTS Radio for ‘Don’t Assume’ collection

Sportswear brand Adidas has teamed up with London-based online radio station NTS Radio to launch a new line of merchandise inspired by underground music and culture.

Collectively adopting NTS Radio’s ‘Don’t Assume’ mantra the products are intended to imbue local community spirit with a global outlook, a marriage inspired by the stations own eclectic mix of styles, music, culture and people.

First out the gates is a collection of eight football-inspired pieces including jerseys, a tracksuit and a paneled sweatshirt with the former distinguished by a depiction of Peppers and Spice - a Hackney Caribbean restaurant and sponsor.

In return, NTS will broadcast a series of one-off live radio broadcasts to showcase the brand, each prepared by a different artist.

Adidas is also going mainstream, partnering with HBOs Game of Thrones.

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