Webedia expands content production capabilities with Quill acquisition

Content production company Quill has been acquired by Webedia in a deal that will see it bring over its network of 2,400 freelance copywriters and its technology platform.

Webedia expands content production capabilities with Quill acquisition

The multi-language production unit has received over $14m in investment since being founded in 2011 including investors such as Smedvig Capital, Panoramic Growth Equity, Harbert European Growth Capital and a group of digital entrepreneurs.

Quill’s client base includes Tommy Hilfiger, Louis Vuitton, eBay, Google and Amazon and the company has said it was on track to generate £7m in content bookings, which would have been revenue growth of 40% year on year.

Webedia will now merge the two networks in a bid to create a network of 7,000 worldwide creatives in order to bolster is B2B content and enhance its global expansion plans.

Raphael Grandemange, chief executive of Webedia Services, said: “We’re delighted to be welcoming Quill to the Webedia Group as we expand our brand and business content offering while continuing to find and back inspiring entrepreneurs to realize their visions within the group."

"Our goal is to engage audiences with passion worldwide, and Quill has a significant part to play in advancing our entry into new markets. Their technology-driven approach to the challenges of high-quality content production at scale is a perfect match for us, and I look forward to working closely with Ed and the Quill team.”

Webedia currently has offices in France, USA, Brazil, Germany, UK, Spain, Turkey, Lebanon, UAE and Mexico.

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