Taco Bell to open up a Taco-inspired resort in Palm Springs

Taco Bell is branching out from its restaurants, by opening a hotel and resort in Palm Springs, California.

From 9 August, 'The Bell' will open for a limited time, offering guest rooms, breakfast, poolside cocktails and on-site gift shops infused with a Taco Bell twist.

The whole resort is inspired by tacos and it includes a salon with Taco-Bell inspired nail art, fades and braids bar.

Reservations for the resort in Palm Springs will open in June.

“The Bell stands to be the biggest expression of the Taco Bell lifestyle to date. It will be fun, colourful, flavorful and filled with more than what our fans might expect,” said Taco Bell’s chief global brand officer Marisa Thalberg.

“Also, just like some of our most sought-after food innovation, this hotel brings something entirely new for lucky fans to experience and enjoy.”

Overall Rating
3/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.