Andrew Platt has been promoted to managing partner at M&C Saatchi Performance.
Platt was previously head of client services, having joined the agency in April 2015, where he was responsible for the agency’s output across all clients and channels. In this role, he led a media team of 45 and helped to drive the business forward, delivering a market-leading performance product for M&C Saatchi Performance’s clients over the last four years.
In his new role, he will working on some of the agency's bigger and more global accounts and delivering incremental growth through user acquisition across all digital platforms. He will also be responsible for implementing a clear measurement framework and seeking out opportunities to intertwine creative and media strategies that maximise ROI.
Platt says: “I am excited to build on the great work achieved to date here at M&C Saatchi Performance working on some of the biggest global brands. The challenge ahead is to continue to maximise both efficiency (cost of conversions) and effectiveness (scale) for our clients through developing our creative, media planning and buying, and client product optimisations.”
Libby Robinson, the agency's EMEA managing director, adds: “I am delighted to see Andrew step up in his new role as Managing Partner of Performance, EMEA. Andrew has played a pivotal role in the transformation of our agency from M&C Saatchi Mobile to M&C Saatchi Performance (2018), constantly evolving our clients’ business and leading his teams to drive better results.”