Argentina Creative Us Creative Work of the Week

US Creative Work of the Week: Forbes Argentina tackles gender pay gap with emotional film


By Kyle O'Brien, Creative Works Editor

May 15, 2019 | 2 min read

The US Creative Work of the Week isn’t from the US at all, but from South America. HOY (Havas Buenos Aires) crafted a campaign for Forbes Argentina that tackles the gender pay gap with a poignant film.

The film, created to promote the Forbes Women Power Summit, is called ‘My Name’ and it follows a girl who narrates her own story about how her name is the cause of embarrassment, bullying, failed relationships and isolation.

When the girl says, “Hello, my name is John,” the viewer wonders why. The following frame states that “there are more CEOs named John than women CEOs.”

The story is a metaphor for the glass ceiling many women encounter in the workplace, where working mothers are discriminated against, where gender stereotypes keep women away from leadership roles and where paychecks continue to be unbalanced between the genders.

The film ends with a plea to break the glass ceiling and attend the Forbes Women Power Summit, a space the company states is dedicated to recognize the impact and added value that women bring to the world of business and the economic development of the country.

See the film by clicking on the Creative Works box below.

To stay up-to-date with all the advertising, design, and creative projects from around the globe, visit our Creative Works homepage.

Forbes Media: My Name by HOY

By Forbes Media

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